Early in 2015, an article by Mia Freedman published on Mamamia caught founder of Share The Dignity, Rochelle Courtenay’s attention. Shocked to learn that in Australia many homeless women and women in domestic violence shelters had to face unthinkable indignities during their monthly period she knew it couldn’t be allowed to continue.
For these vulnerable and at risk women, each month brought a shameful and traumatic experience, suffering indignities such as having to clean themselves in public toilets and use paper towels or newspaper to create makeshift sanitary pads.
“We believe that sanitary items should be a right NOT a privilege.”
In April and August Share The Dignity hold their collections for sanitary items, Collection points around Australia help in their mission to ensure every woman has dignity when dealing with her monthly period.
Now, Rochelle is on another mission with her “It’s In The Bag” Christmas campaign.
It’s In The Bag Christmas campaign 2016:
This Christmas there will be 50,000 homeless women and teenage girls in Australia. Half of these women are homeless because they’ve escaped situations of domestic abuse.
Share the Dignity launched the “It’s in the Bag” Christmas campaign last year after our call out for sanitary items for homeless women in Australia received such a warm response earlier in the year.
Rochelle and her team wanted to give Aussie women and girls doing it tough at Christmas a reason to smile and feel cared for as well as restoring some dignity by providing them with handbags filled with essential hygiene products they desperately need as well as a few little treats.
It’s in the Bag 2015 was a phenomenal hit – 27,000 bags were donated! This year they’re doing it all again and would love as many Australians to be involved as possible so that all 50,000 homeless women are given a helping hand this Christmas.
Here’s what the campaign is about –
Share The Dignity are asking women to donate a handbag they no longer use, fill it with items that would be gratefully received by a homeless woman – things such as tampons, deodorants, toothpaste, shower gel, socks, a brush, a magazine, really anything that would make a woman or teenage girl who’s struggling feel special. People donating the bags can even pop a thoughtful note into the bag to show these women that someone cares and that she matters. The campaign will run all through November and the bags can be dropped off at hundreds of collection points around Australia.
Share the Dignity volunteers will collect all the bags in December to distribute them to domestic abuse shelters and drop-in centres for homeless women in time for Christmas.
Together we can make a real difference to the lives of Australian women and teenage girls who need our help!
This year, Rochelle won the Humanitarian Of The Year award at the 10th annual Cosmopolitan Women of the Year Awards. Celebrating our most inspiring and extraordinary women across 10 categories including sport, fashion design, humanitarianism and social media.
For more information on how you can make a difference, drop-in centre locations and more, visit www.sharethedignity.com.au.
For all marketing enquires please do not hesitate to contact Rochelle Courtenay – Founder firstname.lastname@example.org 0488 132 774.
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