Murray Sutherland is the founder and the Managing Director of Kinetic. For the last 23 years he prides his outcomes on delivering credible and outstanding marketing, advertising campaigns and he is highly renowned for his major events and activations. Murray is driven by attaining successful relationships and it is no wonder he has a long standing loyal client following with his reputation built on the express delivery of results.
During his extensive career, Murray has worked with more than 110 local, national and international brands across a number of industries including prestige automotive, manufacturing, telecommunications, retail, community, associations, software, property, music, horse racing, finance, higher education, construction and real estate just to name a few.
Murray Sutherland also holds board role positions with Footprints, Queensland Urban Utilities and is of course a current Director and the President of the Valley Chamber of Commerce.
5 Minutes with Murray
Q: How did you get involved in the Valley Chamber?
A: It is so long ago now it’s hard to remember, however I think it was by referral from a business colleague. Back then the chamber was a lot smaller and the profile not as big which is certainly not the case these days.
Q: How long have you been a VCC member?
A: I have been a member for over 5 years now and still enjoy the people you meet and the diversity of businesses.
Q: If you could go back to day 1 of your business what is the biggest piece of advice you would tell yourself?
A: Don’t be afraid to make mistakes – it is the only way you learn how to fix a problem and become better and more successful.
Q: What has been your biggest struggle in business?
A: Not so much a struggle but an ongoing challenge – client briefs (problems) are never the same and it is our job to solve these problems. You can never really work out a formula in our business and then step and repeat. Nearly everything we do requires a bespoke solution – which can also make the job fun and interesting.
Q: What is one of your most memorable business experiences – good or bad?
A: Back when I was 25 I had 18 full time staff and running some of the country’s biggest advertising accounts – it was a great time as I was on a mission to conquer the world!